Smile Point Dental

Dr. Kemi Adeyemi opened Smile Point in 2016 and built it the way most good clinics grow — referrals, word of mouth, and a receptionist named Blessing who held the whole schedule together by phone and WhatsApp.

By 2025 that system was cracking. Blessing was fielding 40+ calls a day, most of them the same three questions: how much is scaling and polishing, are you open Saturdays, do you take my HMO. Calls that came in during procedures went to voicemail — and those patients usually just called the next clinic on Google.

The website didn't help. It was a Wix page last touched in 2021 that took eight seconds to load on a phone and had no way to book anything.

We spent two days at the front desk before designing anything, logging every call. Sixty percent were questions the website should have been answering; another quarter were bookings and reschedules that didn't need a human at all.

The new site put the answers up front: treatment pages with honest price ranges, HMO information, opening hours in the header. A booking flow shows real availability from the clinic's calendar and confirms in one screen.

No-shows got their own fix: automated WhatsApp reminders 24 hours and 2 hours before each appointment, with a one-tap reschedule link so a cancelled slot could be refilled instead of wasted.

We also rebuilt their Google Business profile and local SEO around 'dentist in Surulere' searches, since that's how new patients actually look.

Six months in, 58% of all appointments are booked online — most of them outside clinic hours, which told us those were patients who previously couldn't get through at all.

No-shows fell from 19% to 11%. That difference alone — roughly 14 recovered appointments a month — covered the cost of the care plan several times over.

Blessing didn't lose her job to the website. She got the parts of it back that needed a human: greeting patients, managing the clinic, and following up on treatment plans.